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The Zen of Sales

Rob Snyder · 30 Oct 2026

Read the piece on thephysicsofstartups.substack.com ↗

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. One of the themes of this newsletter is that smart founders’ intuitions (and basically all startup advice) lead us to build stuff nobody wants, then suck at sales, and then incorrectly diagnose what’s not working.
  2. By default, we get the physics of sales exactly wrong - we think that what causes a purchase is “us convincing them to want our product.”

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