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7 startup lessons I have found to be true

John Zeratsky · 25 May 2025

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  1. Hiring, fundraising, press, and technology are all important, but ultimately don't matter if you can't find product-market fit.
  2. When you start, focus on making something that clicks with 1 person, then 5, then 50, then 500... Before you can find product-market fit, you have you find "product-person fit."
  3. In fact, as a founder, your ability to make high-context, intuition-rich decisions is one of your advantages over incumbents.

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