Peter Drucker
Austrian-born American management consultant and author (1909 to 2005); wrote The Practice of Management (1954).
Peter Drucker did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Their wordsThere is only one valid definition of business purpose: to create a customer.
↗The Practice of Management (Harper & Brothers, 1954)archive.org All 3 from this book
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Their wordsMarkets are not created by God, nature or economic forces but by businessmen.
↗The Practice of Management (Harper & Brothers, 1954)archive.org All 3 from this book
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Our reading
A felt want stays theoretical until the action of businessmen turns it into effective demand.
Their wordsThe want they satisfy may have been felt by the customer before he was offered the means of satisfying it. It may indeed, like the want for food in a famine, have dominated the customer's life and filled all his waking moments. But it was a theoretical want before; only when the action of businessmen makes it effective demand is there a customer, a market.
↗The Practice of Management (Harper & Brothers, 1954)archive.org All 3 from this book