Our readingWhat is a korrent?
Drawn from what Peter Drucker said
customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.
On the topicCan you create demand, or only find it?under our view: Makers and salesmen bring demand into being, and a want is only potential until they act
The want they satisfy may have been felt by the customer before he was offered the means of satisfying it. It may indeed, like the want for food in a famine, have dominated the customer's life and filled all his waking moments. But it was a theoretical want before; only when the action of businessmen makes it effective demand is there a customer, a market.
Where this was said
↗The Practice of Management (Harper & Brothers, 1954)archive.org
All 3 korrents from this piecethis one is 3rd
Added to korrents 6 Nov 2026 · How quotes work · Something wrong? Tell us
Do you hold this korrent?Do you also believe this?
I hold this tooShared subject first, then similar wording. They may agree or disagree.