korrents

Our readingWhat is a korrent?

Latent demand cannot be seen from outside; it has to be felt from the inside.

Drawn from what Rob Snyder said

What this subject means

customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.

Can you create demand, or only find it?under our view: Demand does not show up in research, because people cannot say what they have not seen

What Rob Snyder actually said

  1. Rob Snyder Author of The Power of Pull and writer of the newsletter…
    This is because latent demand can’t be observed outside-in, it can only be felt inside-out.

Added to korrents 6 Nov 2026 · How quotes work · Something wrong? Tell us

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