Our readingWhat is a korrent?
Latent demand can only be proven real by getting somebody to act, which takes putting plausible supply in front of them.
Drawn from what Rob Snyder said
Subjectcustomer demand
What this subject means
customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.
On the topicCan you create demand, or only find it?under our view: Demand does not show up in research, because people cannot say what they have not seen