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Latent demand: Do customers always "know" what they'll buy?

Rob Snyder · 33m · youtube.com ↗

6 korrents from this recording

Rob Snyder did not write this page.

Every claim below is a statement made in this recording, quoted word for word and linked to the second it was said, so you can hear it rather than take our word for it. The wording comes from the transcript published alongside the recording; the sentence above each quote is our reading of the claim, not their wording.

  1. 4:47 · watch on youtube.com↗

    the latent demand was there already. It was not caused by a new category of product, a new technology emerging. The new technology simply revealed it, we can say.
  2. 9 min later
  3. 13:47 · watch on youtube.com↗

    that's the weird thing about latent demand. And I think that's actually true of all demand is it's not necessarily visible from the outside. It's like only knowable from the inside.
  4. 7 min later
  5. 20:59 · watch on youtube.com↗

    You can only prove if latent demand is real by getting somebody to act. That is 100% true. And to get somebody to act, you have to put plausible supply in front of them.
  6. 1 min later
  7. 21:53 · watch on youtube.com↗

    And so what you're gonna find By just pitching supply is you are going to find that you get pleasant nods and, wow, that seems awesome, but you don't actually find demand.
  8. 6 min later
  9. 28:05 · watch on youtube.com↗

    Sometimes you can find demand by just like asking, what would you pay for right now? What are you actively prioritizing? Whatever. Other times you can't because it takes this form.
  10. 3 min later
  11. 31:16 · watch on youtube.com↗

    if you want to find latent demand, you have to like, it's, I don't think it's going to come out in an interview.