Our readingWhat is a korrent?
Just pitching supply tends to get pleasant nods without finding demand.
Drawn from what Rob Snyder said
Subjectcustomer demand
What this subject means
customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.
On the topicCan you create demand, or only find it?under our view: Demand does not show up in research, because people cannot say what they have not seen