korrents

customer demand

Can you create demand, or only find it? — the views on this, and who holds which

Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.

FilterEveryone, all time5 from 2 people
Who Everyone RSRob Snyder 4 MPMark Pincus 1
When All time Past 1 yearPast 3 yearsPast 5 years
  1. RS

    Rob Snyder quoted

    Author of The Power of Pull and writer of the newsletter…

    Our readingA startup that unblocks latent demand on many people's to-do lists can grow insanely fast.

    startups

    Their wordsBut the good thing about latent demand is that if there’s a latent project on a huge number of peoples’ to-do lists, when you show up with something that unblocks them, it’s like you burst a dam - and, as a result, you can grow insanely fast. This, I think, explains a significant chunk of the startups that go $0-$100M overnight.

    ↗Latent Demandthephysicsofstartups.substack.com 1st of 5 in this piece

  3. RS

    Rob Snyder quoted

    Our readingWatching someone will not show latent demand, because they do not look like they are struggling.

    Their wordsIf you watch me going about my evening, you won’t see me struggling. In fact, I’ll probably seem - and be! - quite happy, not even actively wishing for different evening plans.

    ↗Latent Demandthephysicsofstartups.substack.com 1st of 5 in this piece

  5. RS

    Rob Snyder quoted

    Our readingLatent demand needs no convincing: it is already on people's mental to-do lists, blocked by a constraint.

    Their wordsAnd this would happen without anyone needing to change their priorities or be convinced of anything. The latent demand is already there - it’s on their mental to-do lists right now! But it is blocked, and there is currently no way to un-block it, so there on the Trello board it stays.

    ↗Latent Demandthephysicsofstartups.substack.com 4th of 5 in this piece

  7. RS

    Rob Snyder quoted

    Our readingLatent demand cannot be seen from outside; it has to be felt from the inside.

    Their wordsThis is because latent demand can’t be observed outside-in, it can only be felt inside-out.

    ↗Latent Demandthephysicsofstartups.substack.com 5th of 5 in this piece

  8. 4 months earlier
  9. MP

    Mark Pincus quoted

    Founder and former CEO of Zynga

    Our readingThere is enormous unmet demand for social, because the social products people already use have lost their adrenaline.

    Their wordsI believe that we have beyond a latent demand for social we are being social right online. We are on Snapchat and Instagram and and Tik Tok, but I believe it's it's lost the adrenaline.

    ↗The hidden pattern behind successful products | Mark Pincus (FarmVille, Words with Friends, & more)youtube.com 15th of 22 in this recording