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Our reading
A startup that unblocks latent demand on many people's to-do lists can grow insanely fast.
Their wordsBut the good thing about latent demand is that if there’s a latent project on a huge number of peoples’ to-do lists, when you show up with something that unblocks them, it’s like you burst a dam - and, as a result, you can grow insanely fast. This, I think, explains a significant chunk of the startups that go $0-$100M overnight.
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