Our readingWhat is a korrent?
Latent demand needs no convincing: it is already on people's mental to-do lists, blocked by a constraint.
Drawn from what Rob Snyder said
Subjectcustomer demand
What this subject means
customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.
On the topicCan you create demand, or only find it?under our view: Demand is already there, and a builder finds it rather than makes it