korrents

Our readingWhat is a korrent?

Demand may not be visible from the outside and may only be knowable from the inside.

Drawn from what Rob Snyder said

What this subject means

customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.

Can you create demand, or only find it?under our view: Demand does not show up in research, because people cannot say what they have not seen

What Rob Snyder actually said

  1. Rob Snyder Author of The Power of Pull and writer of the newsletter…
    that's the weird thing about latent demand. And I think that's actually true of all demand is it's not necessarily visible from the outside. It's like only knowable from the inside.

    Watch from 13:47 plays here

    ↗Latent demand: Do customers always "know" what they'll buy?youtube.com

    9 Oct 2026 · video · 33m · spoken · machine transcript

    All 6 korrents from this recordingthis one is 2nd

Added to korrents 6 Nov 2026 · How quotes work · Something wrong? Tell us

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