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← Latent demand can only be proven real by getting somebody to act,…
17 connected korrents · 10 moments from 25 Oct 2023 to 9 Oct 2026.
Everything filed under customer demand
customer demand
Everything filed under startups
startups
Everything filed under mental models
mental models
Everything filed under innovation
innovation Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Latent demand can only be proven real by getting somebody to act, which takes putting plausible supply in front of them. Latent demand can only be proven real by getting somebody to act, which takes putting plausible supply in front of them. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: A product that people can hack or misuse helps its builder learn where to take it next. — tap to centre the map on it A product that people can hack or misuse helps its builder learn where to take it next. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. — tap to centre the map on it A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: Demand may not be visible from the outside and may only be knowable from the inside. — tap to centre the map on it Demand may not be visible from the outside and may only be knowable from the inside. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: He thinks latent demand is the single most important principle in product. — tap to centre the map on it He thinks latent demand is the single most important principle in product. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: Latent demand cannot be seen from outside; it has to be felt from the inside. — tap to centre the map on it Latent demand cannot be seen from outside; it has to be felt from the inside. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: Latent demand is unlikely to come out in an interview. — tap to centre the map on it Latent demand is unlikely to come out in an interview. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: Latent demand needs no convincing: it is already on people's mental to-do lists, blocked by a constraint. — tap to centre the map on it Latent demand needs no convincing: it is already on people's mental to-do lists, blocked by a constraint. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: New technology reveals latent demand that was already there; it does not cause it. — tap to centre the map on it New technology reveals latent demand that was already there; it does not cause it. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. — tap to centre the map on it A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. Last stated a year ago
23 Jul 2025
JS
Jon Sakoda — holds since 2025-07-23 — tap for who they are
Same subject: "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. — tap to centre the map on it "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. Last stated 3 years ago
25 Oct 2023
AH
Anton Howes — holds since 2023-10-25 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. — tap to centre the map on it A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. Last stated 4 months ago
21 Jul 2026
RT
Ruxandra Teslo — holds since 2026-07-21 — tap for who they are
Same subject: A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. — tap to centre the map on it A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. Last stated 10 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: A business can be thought of as a factory that produces case studies. — tap to centre the map on it A business can be thought of as a factory that produces case studies. Last stated 6 months ago
25 Apr 2026
RS
Rob Snyder — holds since 2026-04-25 — tap for who they are
Same subject: A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. — tap to centre the map on it A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. Last stated 9 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are