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← Latent demand cannot be seen from outside; it has to be felt from the inside.

17 connected korrents · 10 moments from 25 Oct 2023 to 9 Oct 2026.

Everything filed under customer demand customer demand Everything filed under startups startups Everything filed under mental models mental models Everything filed under innovation innovation Same subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subject Read this korrent: Latent demand cannot be seen from outside; it has to be felt from the inside. Latent demand cannot be seen from outside;it has to be felt from the inside. Last stated 4 weeks ago 9 Oct 2026 RS Rob Snyder — holds since 2026-10-09 — tap for who they are Same subject: A product that people can hack or misuse helps its builder learn where to take it next. — tap to centre the map on it A product that people can hack ormisuse helps its builder learn whereto take it next. Last stated 9 months ago 19 Feb 2026 BC Boris Cherny — holds since 2026-02-19 — tap for who they are Same subject: A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. — tap to centre the map on it A startup that unblocks latentdemand on many people's to-do listscan grow insanely fast. Last stated 4 weeks ago 9 Oct 2026 RS Rob Snyder — holds since 2026-10-09 — tap for who they are Same subject: Demand may not be visible from the outside and may only be knowable from the inside. — tap to centre the map on it Demand may not be visible from theoutside and may only be knowablefrom the inside. Last stated 4 weeks ago 9 Oct 2026 RS Rob Snyder — holds since 2026-10-09 — tap for who they are Same subject: He thinks latent demand is the single most important principle in product. — tap to centre the map on it He thinks latent demand is thesingle most important principle inproduct. Last stated 9 months ago 19 Feb 2026 BC Boris Cherny — holds since 2026-02-19 — tap for who they are Same subject: Latent demand can only be proven real by getting somebody to act, which takes putting plausible supply in front of them. — tap to centre the map on it Latent demand can only be provenreal by getting somebody to act,which takes putting plausible supplyin front of them. Last stated 4 weeks ago 9 Oct 2026 RS Rob Snyder — holds since 2026-10-09 — tap for who they are Same subject: Latent demand is unlikely to come out in an interview. — tap to centre the map on it Latent demand is unlikely to comeout in an interview. Last stated 4 weeks ago 9 Oct 2026 RS Rob Snyder — holds since 2026-10-09 — tap for who they are Same subject: Latent demand needs no convincing: it is already on people's mental to-do lists, blocked by a constraint. — tap to centre the map on it Latent demand needs no convincing:it is already on people's mentalto-do lists, blocked by aconstraint. Last stated 4 weeks ago 9 Oct 2026 RS Rob Snyder — holds since 2026-10-09 — tap for who they are Same subject: New technology reveals latent demand that was already there; it does not cause it. — tap to centre the map on it New technology reveals latent demandthat was already there; it does notcause it. Last stated 4 weeks ago 9 Oct 2026 RS Rob Snyder — holds since 2026-10-09 — tap for who they are Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question tomake a founder answer — the honestanswer can simply be that youstarted now. Last stated 3 months ago 28 Jul 2026 BS Blake Scholl — holds since 2026-07-28 — tap for who they are Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is awarning, and a belief everybodyshares is also a warning; the rightnumber of people who agree with youis small but not zero. Last stated 3 months ago 28 Jul 2026 SA Sam Altman — holds since 2026-07-28 — tap for who they are Same subject: A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. — tap to centre the map on it A big venture firm's edge isdeploying capital into what isobviously working; a small firm's isbacking a founder or idea that isnot yet obvious. Last stated a year ago 23 Jul 2025 JS Jon Sakoda — holds since 2025-07-23 — tap for who they are Same subject: "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. — tap to centre the map on it "Lots of anonymous people worked itout by trial and error" is never thereal story of an invention: oncloser investigation, identifiablepeople always turn out to beresponsible. Last stated 3 years ago 25 Oct 2023 AH Anton Howes — holds since 2023-10-25 — tap for who they are Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, realadvantages, and sustained effortbehind a hard product and still failif it doesn't give customers astrong enough reason to switch fromwhat they already use. Last stated 5 months ago 2 Jun 2026 JJ Justin Jackson — holds since 2026-06-02 — tap for who they are Same subject: A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. — tap to centre the map on it A capability existing is not thesame as a capability being absorbed:how fast a technology changes theworld is not set by how fast thetechnology improves. Last stated 4 months ago 21 Jul 2026 RT Ruxandra Teslo — holds since 2026-07-21 — tap for who they are Same subject: A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. — tap to centre the map on it A business book tends to see everyproblem through its author's trade:a salesperson's solves everythingwith sales, a marketer's withmarketing. Last stated 10 months ago 18 Jan 2026 TL Tobias Lütke — holds since 2026-01-18 — tap for who they are Same subject: A business can be thought of as a factory that produces case studies. — tap to centre the map on it A business can be thought of as afactory that produces case studies. Last stated 6 months ago 25 Apr 2026 RS Rob Snyder — holds since 2026-04-25 — tap for who they are Same subject: A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. — tap to centre the map on it A business's only real competitionis its own costs, not thealternatives on the market, becausestaying in business means makingmore than you spend. Last stated 9 months ago 15 Feb 2026 JF Jason Fried — holds since 2026-02-15 — tap for who they are
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At the centre Latent demand cannot be seen from outside; it has to be felt from the inside. Last stated 9 Oct 2026 · 4 weeks ago Holds Rob Snyder Read this korrent →