What Peter Drucker thinks about customer demand
Austrian-born American management consultant and author (1909 to 2005); wrote The Practice of Management (1954).
Peter Drucker did not write this page.
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2 dated positions, c. 1954, in their own words. Our reading of what Peter Drucker has said — not written or endorsed by them.
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Their wordsThere is only one valid definition of business purpose: to create a customer.
↗The Practice of Management (Harper & Brothers, 1954)archive.org All 3 from this book
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Our readingA felt want stays theoretical until the action of businessmen turns it into effective demand.
Their wordsThe want they satisfy may have been felt by the customer before he was offered the means of satisfying it. It may indeed, like the want for food in a famine, have dominated the customer's life and filled all his waking moments. But it was a theoretical want before; only when the action of businessmen makes it effective demand is there a customer, a market.
↗The Practice of Management (Harper & Brothers, 1954)archive.org All 3 from this book