Clayton Christensen
American business scholar at Harvard Business School (1952 to 2020); author of The Innovator's Dilemma (1997) and Competing Against Luck (2016).
Clayton Christensen did not write this page.
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Their wordsAs an innovator, spotting consumers who are struggling to resolve a Job to Be Done by cobbling together workarounds or compensating behaviors, as Kimberly-Clark did with Silhouettes, should cause your heart to beat a little faster.
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Our reading
Markets that do not exist cannot be analyzed; suppliers and customers must discover them together.
Their wordsMarkets that do not exist cannot be analyzed: Suppliers and customers must discover them together.
↗The Innovator's Dilemma (Harvard Business School Press, 1997)archive.org All 2 from this book
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Their wordsNot only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable.
↗The Innovator's Dilemma (Harvard Business School Press, 1997)archive.org All 2 from this book