Our readingWhat is a korrent?
Markets that do not exist cannot be analyzed; suppliers and customers must discover them together.
Drawn from what Clayton Christensen said
What these subjects mean
innovation Where new things come from and how they spread: invention against diffusion, and being near the factory floor.
customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.
On the topicCan you create demand, or only find it?under our view: Demand does not show up in research, because people cannot say what they have not seen