Our readingWhat is a korrent?
Consumers cobbling together workarounds for a job they are struggling with are a sign of potential customers.
Drawn from what Clayton Christensen said
What these subjects mean
innovation Where new things come from and how they spread: invention against diffusion, and being near the factory floor.
customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.
On the topicCan you create demand, or only find it?under our view: What people already do with their own hands shows where demand is