Our readingWhat is a korrent?
A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible.
Drawn from what Akio Morita said
What these subjects mean
innovation Where new things come from and how they spread: invention against diffusion, and being near the factory floor.
customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.
On the topicCan you create demand, or only find it?under our view: Makers and salesmen bring demand into being, and a want is only potential until they act