korrents

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Category creation and a lot of positioning advice end in things that sound right but do not take off.

Drawn from what Rob Snyder said

Subjectcustomer demand
What this subject means

customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.

What Rob Snyder actually said

  1. Rob Snyder Author of The Power of Pull and writer of the newsletter…
    this is my problem with like category creation. This is my problem with a lot of the positioning stuff out there. It just, it winds up with stuff that sounds right and makes sense, but doesn't take off.

    Where this was said

    Watch from 17:19 plays here

    ↗Nobody "Wants" AI (and other lessons from Henry Ford)youtube.com

    12 Dec 2025 · video · 47m · spoken · machine transcript

    All 4 korrents from this recordingthis one is 2nd

Added to korrents 6 Nov 2026 · How quotes work · Something wrong? Tell us

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