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It is very hard to start with a broad, low-margin consumer product and work your way up into premium positioning.
Drawn from what Evan Spiegel said
What Evan Spiegel actually said
- Evan Spiegel Co-founder and CEO of Snap Inc.
And I think it's very, very hard to start with a super broad -based, low -margin consumer product and try to work your way into premium positioning.
Where this was said
Watch from 0:57:19 plays here↗Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Companyyoutube.com
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