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New AI capabilities often do not require new positioning, because they usually strengthen an existing value theme.
Drawn from what April Dunford said
What April Dunford actually said
- April Dunford Positioning consultant for B2B technology companies…
Frequently the answer is no. That’s because often the new capabilities strengthen a theme we are already positioning around.
Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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