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← Pitching on the buyer's problem alone commoditizes a seller, because everyone speaks to the same problem.
17 connected korrents · 14 moments from 26 Mar 2024 to 5 Sept 2026.
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product management
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venture capital
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innovation Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Pitching on the buyer's problem alone commoditizes a seller, because everyone speaks to the same problem. Pitching on the buyer's problem alone commoditizes a seller, because everyone speaks to the same problem. Last stated a month ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does. — tap to centre the map on it Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does. Last stated 2 months ago
31 Jul 2026
PC
Patrick Collison — holds since 2026-07-31 — tap for who they are
Same subject: Scarcity and difficulty of production, not just usefulness, are what let a seller charge more. — tap to centre the map on it Scarcity and difficulty of production, not just usefulness, are what let a seller charge more. Last stated 3 months ago
11 Jul 2026
JJ
Justin Jackson — holds since 2026-07-11 — tap for who they are
Same subject: People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level. — tap to centre the map on it People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level. Last stated 4 weeks ago
5 Sept 2026
ZM
Zvi Mowshowitz — holds since 2026-09-05 — tap for who they are
Same subject: A market becomes commodified through fungibility of alternatives, not merely through lower price. — tap to centre the map on it A market becomes commodified through fungibility of alternatives, not merely through lower price. Last stated a month ago
26 Aug 2026
RK
Rohit Krishnan — holds since 2026-08-26 — tap for who they are
Same subject: Following a sales script is the fastest way for a seller to commoditize themselves. — tap to centre the map on it Following a sales script is the fastest way for a seller to commoditize themselves. Last stated a month ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: Many of society's problems stem from how people communicate online, not just what they discuss. — tap to centre the map on it Many of society's problems stem from how people communicate online, not just what they discuss. Last stated 4 months ago
14 Jun 2026
JJ
Justin Jackson — holds since 2026-06-14 — tap for who they are
Same subject: No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. — tap to centre the map on it No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. Last stated 3 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: A model company may face a winner's curse: it does all the hard innovation and is then one copy away from being commoditised. — tap to centre the map on it A model company may face a winner's curse: it does all the hard innovation and is then one copy away from being commoditised. Last stated 11 months ago
12 Nov 2025
SN
Satya Nadella — holds since 2025-11-12 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 2 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 2 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 4 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A company that grows enough eventually has no need for investors. — tap to centre the map on it A company that grows enough eventually has no need for investors. Last stated a month ago
1 Sept 2026
PG
Paul Graham — holds since 2026-09-01 — tap for who they are
Same subject: A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. — tap to centre the map on it A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. Last stated 4 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. — tap to centre the map on it A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. Last stated 4 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company should hire a product manager only against a specific need, never by default. — tap to centre the map on it A company should hire a product manager only against a specific need, never by default. Last stated 2 months ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. — tap to centre the map on it A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
At the centre
Pitching on the buyer's problem alone commoditizes a seller, because everyone speaks to the same problem.
Holds Read this korrent →
Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does.
Holds
Scarcity and difficulty of production, not just usefulness, are what let a seller charge more.
Holds
People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level.
Holds
A market becomes commodified through fungibility of alternatives, not merely through lower price.
Holds
Following a sales script is the fastest way for a seller to commoditize themselves.
Holds
Many of society's problems stem from how people communicate online, not just what they discuss.
Holds
No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.
Holds
A model company may face a winner's curse: it does all the hard innovation and is then one copy away from being commoditised.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A company that grows enough eventually has no need for investors.
Holds
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Holds
A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A company should hire a product manager only against a specific need, never by default.
Holds
A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.
Holds