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← Build on a customer problem somebody viscerally feels and would pay to…
17 connected korrents · 15 moments on record from 16 Nov 2023 to 5 Sept 2026.
Everything filed under design
design
Everything filed under government
government
Everything filed under simplicity
simplicity Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does. Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does. Last stated a month ago
31 Jul 2026
PC
Patrick Collison — holds since 2026-07-31 — tap for who they are
Same subject: Listening to customers is invaluable, but you should not build the thing they asked you for. — tap to centre the map on it Listening to customers is invaluable, but you should not build the thing they asked you for. Last stated 4 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
Same subject: Most of the world fails to solve problems because of pride, excessive regulation, and low standards for what counts as a problem worth fixing. — tap to centre the map on it Most of the world fails to solve problems because of pride, excessive regulation, and low standards for what counts as a problem worth fixing. Last stated a week ago
1 Sept 2026
PL
Pieter Levels — holds since 2026-09-01 — tap for who they are
Same subject: Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention. — tap to centre the map on it Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention. Last stated 4 weeks ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: You have to talk to customers and share your ideas as early and as often as possible, even though you need not take their advice. — tap to centre the map on it You have to talk to customers and share your ideas as early and as often as possible, even though you need not take their advice. Last stated 4 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
Same subject: Your growth problem is not unique, and treating it as unique is a pure opportunity cost. — tap to centre the map on it Your growth problem is not unique, and treating it as unique is a pure opportunity cost. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: When a business starts to feel easy it is about to get very hard; comfort is the warning sign, not the reward. — tap to centre the map on it When a business starts to feel easy it is about to get very hard; comfort is the warning sign, not the reward. Last stated 4 weeks ago
14 Aug 2026
TK
Travis Kalanick — holds since 2026-08-14 — tap for who they are
Same subject: People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level. — tap to centre the map on it People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level. Last stated 3 days ago
5 Sept 2026
ZM
Zvi Mowshowitz — holds since 2026-09-05 — tap for who they are
Same subject: You should build by solving only the next problem in front of you; most people fail because they look too far ahead. — tap to centre the map on it You should build by solving only the next problem in front of you; most people fail because they look too far ahead. Last stated 2 years ago
20 Aug 2024
PL
Pieter Levels — holds since 2024-08-20 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. — tap to centre the map on it A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A computer meant for anyone has to be understandable without a manual, and it has to be friendly. — tap to centre the map on it A computer meant for anyone has to be understandable without a manual, and it has to be friendly. Last stated 4 weeks ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: A broken criminal justice institution survives precisely because it serves the people who run it. — tap to centre the map on it A broken criminal justice institution survives precisely because it serves the people who run it. Last stated a week ago
1 Sept 2026
RB
Radley Balko — holds since 2026-09-01 — tap for who they are
Same subject: A country that builds a national health service becomes more aware of its own existence, because the experience of solidarity is what makes a nation real. — tap to centre the map on it A country that builds a national health service becomes more aware of its own existence, because the experience of solidarity is what makes a nation real. Last stated a week ago
30 Aug 2026
TS
Timothy Snyder — holds since 2026-08-30 — tap for who they are
Same subject: A government debt crisis is measurable and therefore visible well in advance; the diagnostic is mechanical rather than a matter of judgement. — tap to centre the map on it A government debt crisis is measurable and therefore visible well in advance; the diagnostic is mechanical rather than a matter of judgement. Last stated 3 weeks ago
21 Aug 2026
RD
Ray Dalio — holds since 2026-08-21 — tap for who they are
Same subject: After a decade of Swiss minimalism, design is about to swing back to something far more expressive. — tap to centre the map on it After a decade of Swiss minimalism, design is about to swing back to something far more expressive. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. — tap to centre the map on it AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. Last stated a month ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: Better design does not mean more design: the most obvious designs are often invisible. — tap to centre the map on it Better design does not mean more design: the most obvious designs are often invisible. Last stated 3 years ago
16 Nov 2023
JZ
Julie Zhuo — holds since 2023-11-16 — tap for who they are
At the centre
Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does.
Holds Read this korrent →
Listening to customers is invaluable, but you should not build the thing they asked you for.
Holds ES Evan Spiegel
Most of the world fails to solve problems because of pride, excessive regulation, and low standards for what counts as a problem worth fixing.
Holds
Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention.
Holds
You have to talk to customers and share your ideas as early and as often as possible, even though you need not take their advice.
Holds ES Evan Spiegel
Your growth problem is not unique, and treating it as unique is a pure opportunity cost.
Holds EV Elena Verna
When a business starts to feel easy it is about to get very hard; comfort is the warning sign, not the reward.
Holds TK Travis Kalanick
People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level.
Holds ZM Zvi Mowshowitz
You should build by solving only the next problem in front of you; most people fail because they look too far ahead.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds JZ Julie Zhuo
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Holds RV Rahul Vohra
A computer meant for anyone has to be understandable without a manual, and it has to be friendly.
Holds SK Susan Kare
A broken criminal justice institution survives precisely because it serves the people who run it.
Holds RB Radley Balko
A country that builds a national health service becomes more aware of its own existence, because the experience of solidarity is what makes a nation real.
Holds TS Timothy Snyder
A government debt crisis is measurable and therefore visible well in advance; the diagnostic is mechanical rather than a matter of judgement.
Holds
After a decade of Swiss minimalism, design is about to swing back to something far more expressive.
Holds DF Dylan Field
AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much.
Holds
Better design does not mean more design: the most obvious designs are often invisible.
Holds JZ Julie Zhuo