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Rob Snyder

What Rob Snyder thinks about design

@rob-snyder · 40 positions · 2 changes of mind · On ppll ↗

Author of The Power of Pull and writer of the newsletter The Physics of Startups; has advised more than 50 startups on growing from zero to $1 million in revenue.

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4 dated positions, 2025 to 2026, in their own words. Our reading of what Rob Snyder has said — not written or endorsed by them.

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  1. the people who actually have something really important they're trying to get done, they don't want to be a design partner. They just want that thing done.

    ↗How to find product-market fit (but, actually) | Rob Snyder (Author, The Power of Pull)youtube.com 3rd of 7 in this recording

  2. it's a negative signal to the most, to people with, who actually have pull and it's a positive signal to people who don't.

    ↗How to find product-market fit (but, actually) | Rob Snyder (Author, The Power of Pull)youtube.com 4th of 7 in this recording

  3. 4 months earlier
  4. Things that work in practice are designed for one real person. If we don't design it for one real person, it works for zero real people.

    ↗The Power of Pull: What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong) (Basic Venture, 2026)books.google.com All 5 from this book

  5. 8 months earlier
  6. I still use them in mine, but I no longer recommend them as like the first thing to do.

    I've just found that like by default, when I, when I tell founders to do that and when they, when they try to implement it, they just go straight to presentation mode and it's not a conversation.

    ↗The 3 sales pathologies (Helpful, Noble, Smart)youtube.com