startups 13
- Smart founders' intuitions, and most startup advice, lead them to build things nobody wants.
- A tar-pit idea is going after a space with a clear winner without any theory of being different.
Rob Snyder
Author of The Power of Pull and writer of the newsletter The Physics of Startups; has advised more than 50 startups on growing from zero to $1 million in revenue.
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What Rob Snyder says most about
behavioural science 10
- Someone who is not blocked will not buy even a 100x better product.
- Early on, test willingness to transact rather than willingness to pay.
capitalism 5
- How capitalism works can probably be derived from one rule: people are trying to do things and are blocked.
- The core mechanism of capitalism is good by default, even with its externalities.
design 4
- People with something important to get done do not want to be design partners; they want it done.
- Offering a design partnership is a negative signal to people who have pull and a positive one to people who do not.
product management 3
- When buying is optional for your best customers, slow sales are a product-market fit problem, not a sales problem.
- Demand exists independently of products or features.
mental models 2
- A hypothesis about a specific person built from abstract market logic is basically guaranteed to be wrong.
- A business can be thought of as a factory that produces case studies.
physics 2
- A purchase is not caused by convincing someone to want your product.
- No law of physics prevents a startup from growing faster than any company has grown before.
SaaS 2
- Pull is something a person has, not something a company has.
- Buyers can often get approval to buy a service faster than to buy software.