What Rob Snyder thinks about behavioural science
Author of The Power of Pull and writer of the newsletter The Physics of Startups; has advised more than 50 startups on growing from zero to $1 million in revenue.
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10 dated positions, 2025 to 2026, in their own words. Our reading of what Rob Snyder has said — not written or endorsed by them.
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Their wordsearly on, I'm really more testing willingness to transact versus willingness to pay.
↗How to find product-market fit (but, actually) | Rob Snyder (Author, The Power of Pull)youtube.com 5th of 7 in this recording
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Their wordsYou could give me a, a 100x better printer for my house and I won't buy it cuz I don't, I'm not blocked.
↗How to find product-market fit (but, actually) | Rob Snyder (Author, The Power of Pull)youtube.com 7th of 7 in this recording
- 7 weeks earlier
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Our reading · no longer heldFinding who has pull starts with a hypothesis about who would be weird not to buy.
No longer holdsI can't use the word hypothesis. I have to find an actual anecdote of a person with pull.
SaidThe concept is going to stay the same. But something about the word steers us into the abyss.
↗No more PULL Hypotheses! (Introducing the PULL Anecdote)youtube.com 2nd of 3 in this recording
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Our readingAn anecdote gives you nothing of your own to cling to, so you care less about it being true.
Their wordsit doesn't give you a thing to call your own. And so you're going to care less about the anecdote being true
↗No more PULL Hypotheses! (Introducing the PULL Anecdote)youtube.com 3rd of 3 in this recording
- 4 months earlier
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Their wordsif you recognize just how weird it is for someone to buy something, then you're going to behave differently.
- 6 days earlier
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Their wordsSo, buying is not this common thing. It is weird and rare.
↗Notes on the Physics of Startupsyoutube.com 2nd of 13 in this recording
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Our readingWants and needs do not cause purchases, and are not necessary, sufficient or predictive of them.
Their wordsSo wants needs are not causal, not necessary, sufficient or predictive of purchases.
↗Notes on the Physics of Startupsyoutube.com 3rd of 13 in this recording
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Their wordsproblems, pain points, ROI, value don't cause purchases, no matter how big they are
↗Notes on the Physics of Startupsyoutube.com 4th of 13 in this recording
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Their wordsSo I think that's kind of how pull disappears maybe over time
↗Notes on the Physics of Startupsyoutube.com 9th of 13 in this recording
- 8 months earlier
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Their wordsIt starts with a hypothesis. Who do we believe, given what's on their to-do list right now, would be weird not to buy?