What Rob Snyder thinks about SaaS
Author of The Power of Pull and writer of the newsletter The Physics of Startups; has advised more than 50 startups on growing from zero to $1 million in revenue.
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2 dated positions, 2026, in their own words. Our reading of what Rob Snyder has said — not written or endorsed by them.
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Their wordsOne of the main mistakes people make is thinking that pull is a thing that a company has. It's a thing a person has. Even if you're selling enterprise software, you're selling not to the company
↗How to find product-market fit (but, actually) | Rob Snyder (Author, The Power of Pull)youtube.com 1st of 7 in this recording
- 4 months earlier
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Their wordsbuyers can often get approval to buy a service faster than they can to buy software
↗The Power of Pull: What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong) (Basic Venture, 2026)books.google.com All 5 from this book