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← "Too expensive" is never the real reason a customer cancels, because…
17 connected korrents · 15 moments from 12 Jul 2025 to 1 Oct 2026.
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SaaS
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AI agents
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startups
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the cloud
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behavioural science
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product management
Everything filed under Anthropic
Anthropic Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: "Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought. "Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A cancelling customer already survived an improbable gauntlet to buy, which makes churn an emotional emergency before it is ever a metric. — tap to centre the map on it A cancelling customer already survived an improbable gauntlet to buy, which makes churn an emotional emergency before it is ever a metric. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Price selects the market: a serious buyer reads a low price as evidence that the product cannot possibly be good enough. — tap to centre the map on it Price selects the market: a serious buyer reads a low price as evidence that the product cannot possibly be good enough. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Charging different customers wildly different prices is a mistake, because the market talks. — tap to centre the map on it Charging different customers wildly different prices is a mistake, because the market talks. Last stated 2 months ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: Companies that constantly retune their pricing cheapen the product, because customers learn to wait for the next discount. — tap to centre the map on it Companies that constantly retune their pricing cheapen the product, because customers learn to wait for the next discount. Last stated a year ago
18 Sept 2025
TL
Tobias Lütke — holds since 2025-09-18 — tap for who they are
Same subject: Cancellations always overtake marketing, because cancellations grow automatically with the company while marketing grows only as fast as you can improve it. — tap to centre the map on it Cancellations always overtake marketing, because cancellations grow automatically with the company while marketing grows only as fast as you can improve it. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Being certain a technology matters tells you almost nothing about where its value will end up being captured. — tap to centre the map on it Being certain a technology matters tells you almost nothing about where its value will end up being captured. Last stated 3 weeks ago
1 Oct 2026
ZM
Zvi Mowshowitz — holds since 2026-10-01 — tap for who they are
BE
Benedict Evans — holds since 2025-09-02 — tap for who they are
Same subject: Great customer service has always been a luxury only a Hermès or a Four Seasons could afford, and AI is what breaks the trade-off between its cost and its quality. — tap to centre the map on it Great customer service has always been a luxury only a Hermès or a Four Seasons could afford, and AI is what breaks the trade-off between its cost and its quality. Last stated a year ago
18 Aug 2025
CB
Clay Bavor — holds since 2025-08-18 — tap for who they are
Same subject: Revenue is outside your control and costs are inside it, which is why cutting a recurring expense is the lever a business owner should love. — tap to centre the map on it Revenue is outside your control and costs are inside it, which is why cutting a recurring expense is the lever a business owner should love. Last stated 3 months ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: After the cloud exit, the next step is out of the data centre: home servers and multi-gigabit home connections make the garage startup literal again. — tap to centre the map on it After the cloud exit, the next step is out of the data centre: home servers and multi-gigabit home connections make the garage startup literal again. Last stated a year ago
12 Jul 2025
DH
David Heinemeier Hansson — holds since 2025-07-12 — tap for who they are
Same subject: Agents working locally can be far more powerful than any private walled garden that exists out there in the cloud. — tap to centre the map on it Agents working locally can be far more powerful than any private walled garden that exists out there in the cloud. Last stated 4 months ago
30 Jun 2026
MT
Meng To — holds since 2026-06-30 — tap for who they are
Same subject: AI agents and AI coding will run on servers and from the cloud first, not on your laptop. — tap to centre the map on it AI agents and AI coding will run on servers and from the cloud first, not on your laptop. Last stated 4 months ago
28 Jun 2026
PL
Pieter Levels — holds since 2026-06-28 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A collection of AI agents does not automatically form a functioning organization any more than a group of smart people does. — tap to centre the map on it A collection of AI agents does not automatically form a functioning organization any more than a group of smart people does. Last stated 5 months ago
21 May 2026
RK
Rohit Krishnan — holds since 2026-05-21 — tap for who they are
Same subject: A company cannot be led by machines, because nobody would have recourse against them. — tap to centre the map on it A company cannot be led by machines, because nobody would have recourse against them. Last stated a month ago
15 Sept 2026
TL
Tobias Lütke — holds since 2026-09-15 — tap for who they are
Same subject: A computer-using agent needs a machine of its own, or you will spend the day fighting it for the mouse cursor. — tap to centre the map on it A computer-using agent needs a machine of its own, or you will spend the day fighting it for the mouse cursor. Last stated 2 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
At the centre
"Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought.
Holds Read this korrent →
A cancelling customer already survived an improbable gauntlet to buy, which makes churn an emotional emergency before it is ever a metric.
Holds
Price selects the market: a serious buyer reads a low price as evidence that the product cannot possibly be good enough.
Holds
Charging different customers wildly different prices is a mistake, because the market talks.
Holds
Companies that constantly retune their pricing cheapen the product, because customers learn to wait for the next discount.
Holds
Cancellations always overtake marketing, because cancellations grow automatically with the company while marketing grows only as fast as you can improve it.
Holds
Being certain a technology matters tells you almost nothing about where its value will end up being captured.
Holds
Great customer service has always been a luxury only a Hermès or a Four Seasons could afford, and AI is what breaks the trade-off between its cost and its quality.
Holds
Revenue is outside your control and costs are inside it, which is why cutting a recurring expense is the lever a business owner should love.
Holds
After the cloud exit, the next step is out of the data centre: home servers and multi-gigabit home connections make the garage startup literal again.
Holds
Agents working locally can be far more powerful than any private walled garden that exists out there in the cloud.
Holds
AI agents and AI coding will run on servers and from the cloud first, not on your laptop.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A collection of AI agents does not automatically form a functioning organization any more than a group of smart people does.
Holds
A company cannot be led by machines, because nobody would have recourse against them.
Holds
A computer-using agent needs a machine of its own, or you will spend the day fighting it for the mouse cursor.
Holds