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← Cancellations always overtake marketing, because cancellations grow…
17 connected korrents · 13 moments from 19 Dec 2023 to 7 Oct 2026.
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Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Cancellations always overtake marketing, because cancellations grow automatically with the company while marketing grows only as fast as you can improve it.
Cancellations always overtake marketing, because cancellations grow automatically with the company while marketing grows only as fast as you can improve it.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: "Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought. — tap to centre the map on it
"Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. — tap to centre the map on it
Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Every subscription business has a hard ceiling on its size: new customers per month divided by the cancellation rate. — tap to centre the map on it
Every subscription business has a hard ceiling on its size: new customers per month divided by the cancellation rate.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Most cancellation happens in a customer's first days, so small onboarding changes have effects that later changes never have. — tap to centre the map on it
Most cancellation happens in a customer's first days, so small onboarding changes have effects that later changes never have.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. — tap to centre the map on it
A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.
Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: Growth always stops eventually, and only a company that instrumented its business beforehand gets to find out why instead of scrambling. — tap to centre the map on it
Growth always stops eventually, and only a company that instrumented its business beforehand gets to find out why instead of scrambling.
Last stated a year ago
21 Sept 2025
JZ
Julie Zhuo — holds since 2025-09-21 — tap for who they are
Same subject: No software company reaches real scale with net revenue retention below one hundred percent, because cancellation simply wins. — tap to centre the map on it
No software company reaches real scale with net revenue retention below one hundred percent, because cancellation simply wins.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. — tap to centre the map on it
By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works.
Last stated 3 years ago
6 Feb 2024
AC
Andrew Chen — holds since 2024-02-06 — tap for who they are
Same subject: Agents working locally can be far more powerful than any private walled garden that exists out there in the cloud. — tap to centre the map on it
Agents working locally can be far more powerful than any private walled garden that exists out there in the cloud.
Last stated 4 months ago
30 Jun 2026
MT
Meng To — holds since 2026-06-30 — tap for who they are
Same subject: AI agents and AI coding will run on servers and from the cloud first, not on your laptop. — tap to centre the map on it
AI agents and AI coding will run on servers and from the cloud first, not on your laptop.
Last stated 4 months ago
28 Jun 2026
PL
Pieter Levels — holds since 2026-06-28 — tap for who they are
Same subject: AI agents will increasingly run on the cloud, not locally — tap to centre the map on it
AI agents will increasingly run on the cloud, not locally
Last stated 2 weeks ago
7 Oct 2026
GO
Gergely Orosz — holds since 2026-10-07 — tap for who they are
Same subject: A collection of AI agents does not automatically form a functioning organization any more than a group of smart people does. — tap to centre the map on it
A collection of AI agents does not automatically form a functioning organization any more than a group of smart people does.
Last stated 5 months ago
21 May 2026
RK
Rohit Krishnan — holds since 2026-05-21 — tap for who they are
Same subject: A company cannot be led by machines, because nobody would have recourse against them. — tap to centre the map on it
A company cannot be led by machines, because nobody would have recourse against them.
Last stated a month ago
15 Sept 2026
TL
Tobias Lütke — holds since 2026-09-15 — tap for who they are
Same subject: A computer-using agent needs a machine of its own, or you will spend the day fighting it for the mouse cursor. — tap to centre the map on it
A computer-using agent needs a machine of its own, or you will spend the day fighting it for the mouse cursor.
Last stated 2 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: A benchmark result should be reported under a stated budget, or as a curve against test-time compute — never as a single number. — tap to centre the map on it
A benchmark result should be reported under a stated budget, or as a curve against test-time compute — never as a single number.
Last stated 4 months ago
26 Jun 2026
NB
Noam Brown — holds since 2026-06-26 — tap for who they are
Same subject: A benchmark that ranks Claude Code last while it stays first in use is measuring the wrong thing, and has been for a year. — tap to centre the map on it
A benchmark that ranks Claude Code last while it stays first in use is measuring the wrong thing, and has been for a year.
Last stated 2 months ago
3 Sept 2026
DR
Dax Raad — holds since 2026-09-03 — tap for who they are
Same subject: A carmaker's claim to be the safest is mostly an artefact of comparing a new car against a fleet average twelve years old. — tap to centre the map on it
A carmaker's claim to be the safest is mostly an artefact of comparing a new car against a fleet average twelve years old.
Last stated 3 years ago
19 Dec 2023
PK
Philip Koopman — holds since 2023-12-19 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2015 to today — full is today a face: someone who holds the claim — tap it for who they are
At the centre
Cancellations always overtake marketing, because cancellations grow automatically with the company while marketing grows only as fast as you can improve it.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Read this korrent →
Similar wording
"Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Similar wording
Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Similar wording
Every subscription business has a hard ceiling on its size: new customers per month divided by the cancellation rate.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Similar wording
Most cancellation happens in a customer's first days, so small onboarding changes have effects that later changes never have.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Similar wording
A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.
Last stated 23 Mar 2025 · 2 years ago
Holds Rahul Vohra
Similar wording
Growth always stops eventually, and only a company that instrumented its business beforehand gets to find out why instead of scrambling.
Last stated 21 Sept 2025 · a year ago
Holds Julie Zhuo
Similar wording
No software company reaches real scale with net revenue retention below one hundred percent, because cancellation simply wins.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Similar wording
By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works.
Last stated 6 Feb 2024 · 3 years ago
Holds Andrew Chen
Same subject: the cloud
Agents working locally can be far more powerful than any private walled garden that exists out there in the cloud.
Last stated 30 Jun 2026 · 4 months ago
Holds Meng To
Same subject: the cloud
AI agents and AI coding will run on servers and from the cloud first, not on your laptop.
Last stated 28 Jun 2026 · 4 months ago
Holds Pieter Levels
Same subject: the cloud
AI agents will increasingly run on the cloud, not locally
Last stated 7 Oct 2026 · 2 weeks ago
Holds Gergely Orosz
Same subject: AI agents
A collection of AI agents does not automatically form a functioning organization any more than a group of smart people does.
Last stated 21 May 2026 · 5 months ago
Holds Rohit Krishnan
Same subject: AI agents
A company cannot be led by machines, because nobody would have recourse against them.
Last stated 15 Sept 2026 · a month ago
Holds Tobias Lütke
Same subject: AI agents
A computer-using agent needs a machine of its own, or you will spend the day fighting it for the mouse cursor.
Last stated 10 Aug 2026 · 2 months ago
Holds Peter Steinberger
Same subject: benchmarks
A benchmark result should be reported under a stated budget, or as a curve against test-time compute — never as a single number.
Last stated 26 Jun 2026 · 4 months ago
Holds Noam Brown
Same subject: benchmarks
A benchmark that ranks Claude Code last while it stays first in use is measuring the wrong thing, and has been for a year.
Last stated 3 Sept 2026 · 2 months ago
Holds Dax Raad
Same subject: benchmarks
A carmaker's claim to be the safest is mostly an artefact of comparing a new car against a fleet average twelve years old.
Last stated 19 Dec 2023 · 3 years ago
Holds Philip Koopman