Cancellations always overtake marketing, because cancellations grow automatically with the company while marketing grows only as fast as you can improve it.

Marketing grows only as fast as you can improve marketing. We all know that's quite hard actually. It's linear. It's hard to find new channels that aren't trivial. Like, it's hard. Of course, we're going to do it, but like it it's hard. Whereas, cancellations grow automatically as you grow, right? So, cancellations always overtake marketing for this reason.