A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.

But this is the hard part. When you're when you're doing that market widening, you're not solution deepening. And so your perceived product velocity may decrease. You can avoid some of these things with some smart technology decisions, but mostly you just have to grind through it and it is worth it to get to the other side.