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A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.

Drawn from what Justin Jackson said

What Justin Jackson actually said

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  1. Justin Jackson

    Canadian bootstrapper and writer on small software businesses

    You can build "the hard thing" in a good market, with every advantage, and still lose if what you ship doesn't give people enough reason to leave what they're already using.

    Where this was said

    ↗Necessary but not sufficientjustinjackson.ca

    All 3 korrents from this piecethis one is 2nd

Added to korrents 2 Jun 2026 · How quotes work · Something wrong? Tell us

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