korrents

Our readingWhat is a korrent?

A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.

Drawn from what Justin Jackson said

Subjectsstartupsinnovation
What this subject means

innovation Where new things come from and how they spread: invention against diffusion, and being near the factory floor.

What Justin Jackson actually said

  1. Justin Jackson Canadian bootstrapper and writer on small software businesses
    You can build "the hard thing" in a good market, with every advantage, and still lose if what you ship doesn't give people enough reason to leave what they're already using.

    Where this was said

    ↗Necessary but not sufficientjustinjackson.ca

    2 Jun 2026

    All 3 korrents from this piecethis one is 2nd

Added to korrents 20 Sept 2026 · How quotes work · Something wrong? Tell us

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