Necessary but not sufficient

Justin Jackson · 2 Jun 2026 · justinjackson.ca ↗

3 korrents from this piece

Justin Jackson did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
No single piece of business advice is enough on its own to make a business succeed.

Their wordsMost business advice is necessary but not sufficient on its own to achieve success.
Our reading
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.

Their wordsYou can build "the hard thing" in a good market, with every advantage, and still lose if what you ship doesn't give people enough reason to leave what they're already using.
Our reading
Bootstrapped founders should keep another source of income to sustain themselves while grinding on a long, hard venture.

Their wordsIf you're bootstrapping, you should probably have another source of revenue to sustain you.