Most cancellation happens in a customer's first days, so small onboarding changes have effects that later changes never have.

Founder of WP Engine and Smart Bear

Um all almost all companies have a whole lot more uh cancellation in the first day, 30 days, 90 days, depends, right? But the first period than the whole rest of the customer's life. And also small changes in the onboarding can have large effects on cancellation.