Hila Qu
Growth advisor, angel investor and author of a book on growth; executive in residence at Reforge in 2023, earlier director of growth at GitLab.
Hila Qu did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Their wordsThe bottom line is this model should explain how your business will grow, in a way that is different from that of other companies.
↗How to build a Growth Model? hilaqu.substack.com 1st of 3 in this piece
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Their wordsEspecially if your product is pre-product/market fit or your user base is relatively small, or your marketing channel mix is not very complicated, it probably makes more sense for you to spend time on improving your product and growing your initial user base, rather than on building a growth model.
↗How to build a Growth Model? hilaqu.substack.com 2nd of 3 in this piece
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Their wordsAlso, even in a later stage product, a growth model is a neither sufficient nor necessary condition to achieve growth. At the end of the day, if you understand the dynamics of your business well and focus on the right initiatives, you should be able to drive growth.
↗How to build a Growth Model? hilaqu.substack.com 3rd of 3 in this piece