What Tobias Lütke thinks about startups

@tobi-lutke · 63 positions · On ppll ↗

Co-founder and CEO of Shopify; long-time Linux user and Omarchy contributor.

Tobias Lütke did not write this page.

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2 dated positions, 2025 to 2026, in their own words. Our reading of what Tobias Lütke has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

1. 15 Sept 2026

   Our readingThe right path for a company tends to be the option without a rapid feedback loop attached.

   Their wordsI find a very high correlation between the right path and the ones that don't have feedback loops um attached.

   ↗Tobi Lütke: The Skills AI Makes More Valuableyoutube.com 13th of 26 in this recording

2. 12 months earlier

3. 18 Sept 2025

   Our readingEverything you dislike doing is somebody else's dream job, so a founder should delegate the work they hate rather than the work they enjoy.

   Their wordsAnd I I just ended up like realizing everything I don't like is someone else's dream job. And that's like incredibly liberating.

   ↗ACQ2: How to Live in Everyone Else's Future (with Shopify CEO Tobi Lütke)youtube.com 14th of 21 in this recording