What Tobias Lütke thinks about humility
Co-founder and CEO of Shopify; long-time Linux user and Omarchy contributor.
Tobias Lütke did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Only Tobias Lütke on humility. See everyone on humility
5 dated positions, 2026, in their own words. Our reading of what Tobias Lütke has said — not written or endorsed by them.
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Our readingA founder who sees everything as an engineering problem is blinded, and that caps what they can do.
Their wordsSo I was determined to not be the engineering type founder who is going to see everything as an engineering problem because that would be called blindness. And like, I would— this would cap my capabilities.
↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 8th of 48 in this recording
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Their wordsTrust your gut is sometimes good advice, but it really depends on your gut. So it's like no one is born with intuition for building businesses because first of all, building businesses are completely— every decade is different.
↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 12th of 48 in this recording
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Their wordsthere's a well-documented effect of when companies build monuments to themselves, they usually decline right after.
↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 34th of 48 in this recording
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Their wordsAgain, people like to be consistent over time. I just don't find that important. I will— I found the cheat code to always being right is just like change your opinion every time you get better information, right?
↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 45th of 48 in this recording
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Their wordsLike, again, what's the job you want to do? Is it want to look good or be good? Right? And so you're going to like just change Like, it needs to be okay to change your mind when better information comes along.
↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 46th of 48 in this recording