Co-founder and CEO of Shopify; long-time Linux user and Omarchy contributor.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
10 of Tobias Lütke's claims fit 8 mental models. Most often: Feedback loops, Incentives, Activation energy.
Shorten the loop between doing and finding out; whatever a loop rewards is what you become.
Their wordsI find a very high correlation between the right path and the ones that don't have feedback loops um attached.
Their wordsTraining tiny models for special purpose use cases works so incredibly well if you have a great self improving recursive flywheel.
Look at what people are rewarded for; it explains more behaviour than what they say, your own included.
Their wordsI don't think the executives tend to be short-term focused, but the executives often like what they incentivized to keep their job. Therefore, they need to be able to prove that they're doing a good job at intervals.
Their wordsShe’s saying she will take some people’s money to pay for this. The incentive is to buy votes, not make things better.
Care about the parts nobody sees; quality shows in the details.
Their wordsYou're not a crafts person unless you care about the parts of products that other people don't see.
Starting is the hardest part, and the bigger the change, the more energy it takes to begin.
Their wordsno one carries the full legitimacy inside of a company. Legitimacy is a currency in a companies. No one carries the full legitimacy in a company, even the CEO. The CEO just has a lot of input on the plan. The plan carries the legitimacy.
Find the essence and cut the rest; simplicity is hard work, not the absence of effort.
Their wordsYou cannot make things better and better by adding stuff. You can't you must prune.
Ask "and then what?": follow a decision past its first effect to the ones that come after.
Their wordsI I think most companies play too much with pricing all the time. It's like it just like causes all these problems with data and like it makes it hard to predict and then suddenly you you do you AB test discounts and then you cheapen the product because now people are just going to wait for the next discount
Every model, word or plan is a simplified map of reality; useful when its structure matches, misleading when mistaken for the thing itself.
Their wordsyou are you are a sales operations expert, right? Like what is that? That's that's that that's like a title for a particular way how companies end up solving a particular operational problem they had at some point.
Every choice gives something up, so name the cost; and check, because some trade-offs everyone assumes are not real.
Their wordsIt’s impossible to make something free for a government. I wish we would ban the use of that word.