korrents

Our readingWhat is a korrent?

Companies that constantly retune their pricing cheapen the product, because customers learn to wait for the next discount.

Drawn from what Tobias Lütke said

What this subject means

product management What a product manager is for, who decides what gets built, and what happens to that job once delivery is cheap.

Second-order thinking

What Tobias Lütke actually said

  1. Tobias Lütke Co-founder and CEO of Shopify
    I I think most companies play too much with pricing all the time. It's like it just like causes all these problems with data and like it makes it hard to predict and then suddenly you you do you AB test discounts and then you cheapen the product because now people are just going to wait for the next discount

Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us

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