What Tobias Lütke thinks about agency
Co-founder and CEO of Shopify; long-time Linux user and Omarchy contributor.
Tobias Lütke did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Only Tobias Lütke on agency. See everyone on agency
1 dated position, 2026, in their own words. Our reading of what Tobias Lütke has said — not written or endorsed by them.
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Their wordsAnd frankly, what we are looking for is like high agency experience. We look at like something went wrong in your story at some point. Well, now let's zoom in. How do you react? Give me minute by minute.
↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 31st of 48 in this recording