What Tobias Lütke thinks about product management

@tobi-lutke · 63 positions · On ppll ↗

Co-founder and CEO of Shopify; long-time Linux user and Omarchy contributor.

Tobias Lütke did not write this page.

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2 dated positions, 2025 to 2026, in their own words. Our reading of what Tobias Lütke has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

1. 15 Sept 2026

   Our readingA store that closes on Shopify because it found no product-market fit is not bad churn, because the same entrepreneurs will probably try again.

   Their wordsit's a very good thing for Shopify that this happened on Shopify because those same entrepreneurs will probably try again.

   ↗Tobi Lütke: The Skills AI Makes More Valuableyoutube.com 19th of 26 in this recording

2. 12 months earlier

3. 18 Sept 2025

   Our readingCompanies that constantly retune their pricing cheapen the product, because customers learn to wait for the next discount.

   Their wordsI I think most companies play too much with pricing all the time. It's like it just like causes all these problems with data and like it makes it hard to predict and then suddenly you you do you AB test discounts and then you cheapen the product because now people are just going to wait for the next discount

   ↗ACQ2: How to Live in Everyone Else's Future (with Shopify CEO Tobi Lütke)youtube.com 18th of 21 in this recording