What Tobias Lütke thinks about market efficiency

@tobi-lutke · 111 positions · On ppll ↗

Co-founder and CEO of Shopify; long-time Linux user and Omarchy contributor.

Tobias Lütke did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

Filter market efficiency · Newest first

Topic

All 111market efficiency 1management 16startups 10innovation 9design 8humility 5behavioural science 4LLMs 4mental models 4

51 more topics

AI alignment 3ambition 3coding agents 3creativity 3hiring 3motivation 3politics 3software quality 3writing 3AI agents 2AI slop 2curiosity 2discipline 2energy 2government 2ideas vs execution 2infrastructure 2product management 2simplicity 2taste 2team size 2agency 1AGI 1AI and jobs 1America 1Anthropic 1chat interfaces 1code generation 1courage 1developer tools 1documentation 1Europe 1interest rates 1JavaScript 1measuring intelligence 1Microsoft 1nuclear power 1Omarchy 1open source 1OpenAI 1optimism 1pruning 1recursive self-improvement 1reinforcement learning 1semiconductors 1Silicon Valley 1space 1SQLite 1TypeScript 1vibe coding 1video games 1

Sort

NewestOldest

Only Tobias Lütke on market efficiency. See everyone on market efficiency

1 dated position, 2026, in their own words. Our reading of what Tobias Lütke has said — not written or endorsed by them.

1 position so far — this page is not yet offered to search engines.

1. 18 Jan 2026

   Our readingHaving little competition is bad for a business, because without a rival nobody keeps you honest about whether something is really good.

   Their wordsIt was a time we didn't have a lot of competition, so which is also really, really hard for businesses. It's not a good thing at all because again, you don't get, you don't have good rivalry and you can't sort of like, even if something seems really good, you don't know because there's no one else to keep you honest about it.

   ↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 9th of 48 in this recording