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Tobias Lütke

What Tobias Lütke thinks about creativity

@tobi-lutke · 111 positions · On ppll ↗

Co-founder and CEO of Shopify; long-time Linux user and Omarchy contributor.

Tobias Lütke did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Tobias Lütke on creativity. See everyone on creativity

3 dated positions, 2026, in their own words. Our reading of what Tobias Lütke has said — not written or endorsed by them.

3 positions so far — this page is not yet offered to search engines.

  1. Our readingSwitching genre for at least one book in every three or so gives you a range to draw on for nearly everything you will do.

    Their wordsideally change genre every 3 books or so, at least for one book. And then that alone will give you a range that you can draw on for basically everything you'll ever do.

    ↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 5th of 48 in this recording

  3. Our readingDifferentiation requires new ideas, because doing the same thing gets you the same results.

    Their wordsYou have to do things differently axiomatically. Like, obviously axiomatically, if you do the same thing, you get the same results. Differentiation requires new ideas.

    ↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 14th of 48 in this recording

  5. Our readingPursuing the same problem through a changing landscape is what is really exciting, because you get to reinvent everything you have done.

    Their wordsWhat's really cool? Pursuing the same problem in a changing landscape, right? Like, now I get to reinvent everything I've already done.

    ↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com 18th of 48 in this recording