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Differentiation requires new ideas, because doing the same thing gets you the same results.
Drawn from what Tobias Lütke said
What Tobias Lütke actually said
- Tobias Lütke Co-founder and CEO of Shopify
You have to do things differently axiomatically. Like, obviously axiomatically, if you do the same thing, you get the same results. Differentiation requires new ideas.
Where this was said
Watch from 0:25:39 plays here↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com
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Added to korrents 25 Oct 2026 · How quotes work · Something wrong? Tell us
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