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Having little competition is bad for a business, because without a rival nobody keeps you honest about whether something is really good.

Drawn from what Tobias Lütke said

What Tobias Lütke actually said

  1. Tobias Lütke Co-founder and CEO of Shopify
    It was a time we didn't have a lot of competition, so which is also really, really hard for businesses. It's not a good thing at all because again, you don't get, you don't have good rivalry and you can't sort of like, even if something seems really good, you don't know because there's no one else to keep you honest about it.

    Watch from 0:07:32 plays here

    ↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com

    18 Jan 2026 · video · 2h 23m · spoken · machine transcript

    All 48 korrents from this recordingthis one is 9th

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