Our readingWhat is a korrent?
A company lets you run the counterfactual to the world around you: build what you think ought to exist and test it against the market.
Drawn from what Tobias Lütke said
What Tobias Lütke actually said
- Tobias Lütke Co-founder and CEO of Shopify
What a company fundamentally allows you to do is like just run the counterfactual to the world you see around you, right? Like, you get to try to build the thing that you think ought to be there, and then you means test it against the market.
Where this was said
Watch from 0:01:37 plays here↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com
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Added to korrents 25 Oct 2026 · How quotes work · Something wrong? Tell us
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