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17 connected korrents · 13 moments on record from 12 Feb 2010 to 14 Aug 2026.
Everything filed under design
design
Everything filed under taste
taste
Everything filed under simplicity
simplicity Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The share of users who would be very disappointed to lose your product predicts success far better than net promoter score, and forty percent is the line. The share of users who would be very disappointed to lose your product predicts success far better than net promoter score, and forty percent is the line. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: Ignore both the users who love your product and the ones who are indifferent to it; the only feedback that raises product-market fit comes from the somewhat disappointed. — tap to centre the map on it Ignore both the users who love your product and the ones who are indifferent to it; the only feedback that raises product-market fit comes from the somewhat disappointed. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: Only 30 to 50 percent of product experiments win, because consumer behaviour is too unpredictable to be predicted from a hypothesis. — tap to centre the map on it Only 30 to 50 percent of product experiments win, because consumer behaviour is too unpredictable to be predicted from a hypothesis. Last stated 11 months ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely. — tap to centre the map on it Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. — tap to centre the map on it Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. Last stated 4 weeks ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Every question about stalled growth reduces to whether the customer is actually getting the value you promised. — tap to centre the map on it Every question about stalled growth reduces to whether the customer is actually getting the value you promised. Last stated 7 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Build where today's models succeed one percent of the time, not twenty: partial success means the capability is already arriving. — tap to centre the map on it Build where today's models succeed one percent of the time, not twenty: partial success means the capability is already arriving. Last stated a month ago
30 Jul 2026
JD
Jeff Dean — holds since 2026-07-30 — tap for who they are
Same subject: Working at a company turns you into a power user, which is why pattern matching fails and even an experienced growth leader is wrong all the time. — tap to centre the map on it Working at a company turns you into a power user, which is why pattern matching fails and even an experienced growth leader is wrong all the time. Last stated 11 months ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: The company that wins a market is almost always its first or second entrant, and a latecomer only takes the lead when the incumbent has failed horribly. — tap to centre the map on it The company that wins a market is almost always its first or second entrant, and a latecomer only takes the lead when the incumbent has failed horribly. Last stated a year ago
30 Apr 2025
TS
Tim Sweeney — holds since 2025-04-30 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. — tap to centre the map on it A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A computer meant for anyone has to be understandable without a manual, and it has to be friendly. — tap to centre the map on it A computer meant for anyone has to be understandable without a manual, and it has to be friendly. Last stated 3 weeks ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: After a decade of Swiss minimalism, design is about to swing back to something far more expressive. — tap to centre the map on it After a decade of Swiss minimalism, design is about to swing back to something far more expressive. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. — tap to centre the map on it AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. Last stated a month ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: Better design does not mean more design: the most obvious designs are often invisible. — tap to centre the map on it Better design does not mean more design: the most obvious designs are often invisible. Last stated 3 years ago
16 Nov 2023
JZ
Julie Zhuo — holds since 2023-11-16 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated a month ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. — tap to centre the map on it A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. — tap to centre the map on it A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. Last stated 17 years ago
12 Feb 2010
KS
Karri Saarinen — holds since 2010-02-12 — tap for who they are
At the centre
The share of users who would be very disappointed to lose your product predicts success far better than net promoter score, and forty percent is the line.
Holds RV Rahul VohraRead this korrent →
Ignore both the users who love your product and the ones who are indifferent to it; the only feedback that raises product-market fit comes from the somewhat disappointed.
Holds RV Rahul Vohra
Only 30 to 50 percent of product experiments win, because consumer behaviour is too unpredictable to be predicted from a hypothesis.
Holds AC Albert Cheng
Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely.
Holds RV Rahul Vohra
Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest.
Holds
Every question about stalled growth reduces to whether the customer is actually getting the value you promised.
Holds JC Jason Cohen
Build where today's models succeed one percent of the time, not twenty: partial success means the capability is already arriving.
Holds JD Jeff Dean
Working at a company turns you into a power user, which is why pattern matching fails and even an experienced growth leader is wrong all the time.
Holds AC Albert Cheng
The company that wins a market is almost always its first or second entrant, and a latecomer only takes the lead when the incumbent has failed horribly.
Holds TS Tim Sweeney
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds JZ Julie Zhuo
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Holds RV Rahul Vohra
A computer meant for anyone has to be understandable without a manual, and it has to be friendly.
Holds SK Susan Kare
After a decade of Swiss minimalism, design is about to swing back to something far more expressive.
Holds DF Dylan Field
AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much.
Holds
Better design does not mean more design: the most obvious designs are often invisible.
Holds JZ Julie Zhuo
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds GS George Saunders
A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill.
Holds DF Dylan Field
A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail.
Holds KS Karri Saarinen