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What Jeff Kaplan thinks about video games

@jeff-kaplan · 29 positions · 0 changes of mind

American game designer and director, for nineteen years at Blizzard as a World of Warcraft quest designer and then game director of Overwatch; now runs the independent studio Kintsugiyama.

Jeff Kaplan did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

2 dated positions, 2026, in their own words. Our reading of what Jeff Kaplan has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

  1. Our readingA game must be incubated by the smallest possible group with whatever technology is to hand, and the team expanded only once the idea is proved.

    Their wordsThe right way to incubate a video game is you have the smallest group possible and you try to get the idea across with whatever technology you can get your hands on, using other engines, using art from whatever. You prove out that idea, and once you know what you’re doing, then you expand the team.

    ↗Jeff Kaplan: World of Warcraft, Overwatch, Blizzard, and Future of Gaming | Lex Fridman Podcast #493youtube.com 19th of 29 in this recording

    Interesting

  3. Our readingSmall studios are the future of gaming: the genuinely new ideas come out of them, and the big studios acquire rather than generate them.

    Their wordsSmall studios are the future of gaming. The big studios basically acquire the small studios for new IP and ideas, and the small studios grow in. The really compelling, new, innovative ideas are gonna come out of small studios.

    ↗Jeff Kaplan: World of Warcraft, Overwatch, Blizzard, and Future of Gaming | Lex Fridman Podcast #493youtube.com 29th of 29 in this recording

    Interesting