What Jeff Kaplan thinks about creativity
American game designer and director, for nineteen years at Blizzard as a World of Warcraft quest designer and then game director of Overwatch; now runs the independent studio Kintsugiyama.
Jeff Kaplan did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
Filter creativity · Newest first
Only Jeff Kaplan on creativity. See everyone on creativity
1 dated position, 2026, in their own words. Our reading of what Jeff Kaplan has said — not written or endorsed by them.
-
Their wordsI think there’s a lot of moral concerns around AI when it comes to creative pursuits as well, like no one’s creative work should ever be used by AI without their permission.
↗Jeff Kaplan: World of Warcraft, Overwatch, Blizzard, and Future of Gaming | Lex Fridman Podcast #493youtube.com 28th of 29 in this recording